1/22/2024 0 Comments High quality minimalist jewelry![]() ![]() Let’s consider a simple pair of small, thick gold hoops from Mejuri, the Bold Hoops. The simple answer is that most Mejuri jewelry indeed costs less than equivalent jewelry from traditional retailers, but not always by much. Mejuri’s major claim to fame is its comparatively low prices, so that begs the question: How competitive are they? Mejuri pieces are missing the markups you'd find on most fine jewelry. ![]() I still wear them because you can't see the spots until you get up close, but it's still disappointing.Įditor's Note: The Boyfriend Hoops have been discontinued by Mejuri, but their Daily Hoops are a similar alternative. Unfortunately that may have been a mistake-when I pulled them out three weeks later, they were visibly tarnished in a few spots. I wore them for an entire week and then placed them back in the black velvet bag they came with. But they were surprisingly lightweight-I wore them all day without any pain or discomfort. Boyfriend Hoops ($60)Īs much as I love hoops, I've never owned a pair as chunky as the Boyfriend Hoops, so I was worried they would be heavy and pull at my earlobes. The Midi Hoops have a more substantial weight to them and are still shining and opening and closing easily after months of regular wear.Īmanda tested out another pair of hoop earrings from Mejuri. With a traditional clasp closure as opposed to the narrow posts on the Editor Hoops, these new hoops appeared to be stronger and better made, and I’m pleased to report that my assessment was right. However, I decided to purchase another pair of gold vermeil hoops with a slightly different design to see how they held up in comparison. One of the Editor Hoops snapped after just 10 days of wear. On its website, Mejuri says it “believes luxury should be accessible, fun, and part of your everyday,” and that its mission is to “have women embrace a daily dose of luxury.” It also has a (fairly sparse) chart explaining how the company avoids markups by building relationships directly with manufacturers, and a page outlining how it ethically sources its materials, including 14K solid gold, sterling silver, gold vermeil (a fancy term for gold-plated), freshwater pearls, gemstones, and diamonds. But because many of those people don’t have a ton of cash lying around for luxury goods, the products also need to be affordable-which Mejuri jewelry also claims to be. They seek brands like Mejuri that are committed to high manufacturing standards and quality materials. Many young people especially are interested in ethical, sustainable living, i.e., they’re careful to purchase clothing, jewelry, and other goods that will last many years and not contribute to excess waste. Like most successful millennial brands, Mejuri fills a unique niche. They also have two brick and mortar stores, one in Toronto and one in New York City. If you’re someone who wears jewelry and uses the internet, you’ve probably seen their ads, featuring beautiful women wearing sleek minimalist rings and earrings. Mejuri is a Toronto-based jewelry brand that sells a variety of fine and semi-fine pieces made of precious metals without the typical markups found in jewelry stores. Mejuri's business model is that it sells fine and semi-fine earrings, necklaces, rings and more directly from jewelers, which helps keep prices low.Īfter seeing ads for Mejuri all over my Instagram, our style editor, Amanda Tarlton, and I decided to see if its delicate earrings, rings, and necklaces could make us feel beautifully accessorized-and last through months of regular wear-without breaking the bank. Mejuri knows that nobody wants to wear fake jewelry, but the brand also knows that the fine jewelry of our mother’s generation is expensive, stuffy, and inaccessible for the majority of young women (and men). These items can lead to skin irritation and may not last long as they tend to break or tarnish easily.Įnter Mejuri, a millennial-focused fine jewelry brand with budget shoppers in mind. On the other hand, cheap costume jewelry that's typically made of more nickel and plastic than any precious metals isn't an ideal alternative. Fine jewelry will stand the test of times, but the expensive price tag can seem daunting and, frankly, unattainable for the average shopper. As the saying goes, you get what you pay for, especially when it comes to jewelry. ![]()
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